Successful pre-production planning requires a thorough understanding of the codes, conventions, technologies, and processes specific to the chosen media form. These four elements are deeply interconnected — the conventions of a form are partly constituted by the technologies that produce it, and the processes through which a production moves are shaped by both.
Codes are the systems of signs deployed within a media form to construct meaning — technical, symbolic, written, and audio codes.
Conventions are the established patterns and expectations that define a form, genre, or style. They arise from the accumulated practice of producers working within that form.
Technologies are the equipment and software used to produce, post-produce, and distribute media products within the form.
Processes are the sequential stages through which a production moves from concept to distribution.
These are not independent categories:
- The conventions of documentary film depend partly on the portability and inconspicuousness of handheld camera technology
- The conventions of social media video are shaped by the technical constraints and affordances of smartphone production and platform algorithms
- The codes available in a radio production are limited by the absence of visual channels — all meaning must be constructed through audio codes
The selection of codes, conventions, technologies, and processes must serve both the target audience and the narrative intent:
Pre-production must account for the specific production process of the chosen form:
| Form | Production Process Notes |
|---|---|
| Fiction film | Scripted, shot to coverage, edited to cut |
| Documentary | Flexible shooting, reactive to subject; editing creates the narrative |
| Photography | Single-image or series planning; post-processing stage |
| Radio | Scripted or semi-scripted; recording, editing, sound design |
STUDY HINT: For your pre-production plan, create a table that maps each major production decision (a specific code choice, a technology selection, a process step) to: the convention it draws on, the audience it is intended to engage, and the narrative purpose it serves. This four-way mapping demonstrates depth of pre-production thinking.
VCAA FOCUS: Students often underestimate the importance of form-specificity. A pre-production plan that does not demonstrate understanding of what is conventional and appropriate within the chosen form will not meet the assessment criteria.