A community sports club is promoting a weekend volunteer clean-up event. Two draft social media posters are being considered.
Poster A: A black text-only post on a white background with a long paragraph of information. The event title appears in the same font size as the rest of the text. There is no image, no logo, and no clear call-to-action.
Poster B: A post with a large bold title at the top, a clear photo of volunteers cleaning a park, and a short line near the bottom that says “Sign up today” next to a QR code. The club logo is in the top-right corner and the date and time are in a larger font than the body text.
State which poster is more likely to influence a social media audience to sign up for the event.
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Create Free Account Log inThis is a free VCE Units 3 & 4 VM Literacy practice question worth 1 mark, testing your understanding of Visual cues influencing audience. It falls under Understanding and engaging with literacy for advocacy in Unit 4: VM Literacy Unit 4. Submit your answer above to receive instant AI-powered marking and personalised feedback.
In Unit 4 of VM Literacy students work through the areas of study 'Understanding and engaging with literacy for advocacy' and 'Speaking to advise or to advocate'.
In this area of study students will investigate, analyse and create content for the advocacy of self, a product or a community group of the student's choice, in a vocational or recreational setting. Students will research the differences between texts used for more formal or traditional types of advocacy, influence or promotion, as well as some of the forms that are increasingly being used in the digital domain for publicity and exposure. Students will consider which elements are important for creating a ‘brand' (including personal branding) and how different texts, images, products and multimedia platforms work together to produce one, central message to influence an audience. Students will compare and contrast the ways in which same message can be presented through different platforms and participate in discussions that consider the effectiveness of these messages, considering their purpose and the social and workplace values associated with them.
the impact of visual cues and presentation in influencing an audience
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