Business Studies Q1a – Implementation, monitoring and controlling | HSC HSC Practice – StudyPulse
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Business Studies HSC HSC Practice Question 1a – Implementation, monitoring and controlling

Q1a Business Studies Implementation, monitoring and controlling Module 2 - Outcome 3

PulsePods is a start-up that sells wireless earbuds aimed at senior high school students. The marketing manager launched a 3-month campaign for a new model, the PulsePods Lite, using a mix of TikTok ads, influencer posts, and a limited-time bundle (earbuds + protective case).

Before launch, PulsePods prepared a financial forecast for the campaign based on planned sales volume, expected selling price, and expected marketing costs.

Forecast assumptions (for the 3 months):
- Planned units sold: 3,000
- Planned average selling price per unit: \$79
- Planned variable cost per unit (production + shipping): \$34
- Planned marketing spend: \$60,000

Actual results after 3 months:
- Actual units sold: 2,200
- Actual average selling price per unit: \$74
- Actual variable cost per unit: \$36
- Actual marketing spend: \$72,000

Additional monitoring information collected during the campaign:
- Website analytics show high click-through rates on ads, but a high cart-abandonment rate at the checkout page.
- Customer feedback frequently mentions “delivery takes too long” and “confusing returns policy”.
- A competitor released a similar product in month 2 and offered free express shipping.
- Influencer content generated strong engagement, but discount-code usage was lower than expected.

Question 1a

4 marks

Using the forecast assumptions, calculate PulsePods’ forecast for:

  • total revenue
  • total variable costs
  • contribution (revenue minus variable costs)
  • forecast campaign profit (contribution minus marketing spend)

Your Answer

0 words

About This Business Studies Question

This is a free HSC HSC Business Studies practice question worth 4 marks, testing your understanding of Implementation, monitoring and controlling. It falls under marketing process in Module 2: Marketing. Submit your answer above to receive instant AI-powered marking and personalised feedback.

Subject
Business Studies – Higher School Certificate (NSW) HSC
Module 2
Marketing
Outcome 3
marketing process
Content Point
Implementation, monitoring and controlling

Content Point Detail

implementation, monitoring and controlling – developing a financial forecast; comparing actual and planned results, revising the marketing strategy

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