Business Studies Q2d – Ethical influences on marketing | HSC HSC Practice – StudyPulse
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Business Studies HSC HSC Practice Question 2d – Ethical influences on marketing

Q2d Business Studies Ethical influences on marketing Module 2 - Outcome 2

CleanEarth Home is a mid-sized business that sells household cleaning products through supermarkets and its own website. It is preparing to launch a new product, “MouldAway Pro”, a strong mould remover in a spray bottle.

Internal testing shows MouldAway Pro removes visible mould faster than CleanEarth’s existing product, but it also releases irritating fumes if used in poorly ventilated bathrooms. The label includes a ventilation warning and advises keeping the product away from children and pets.

CleanEarth’s marketing team proposes the following actions for the launch:

  • A 10-second streaming video ad showing a parent spraying MouldAway Pro in a small bathroom with the door closed while a child is brushing their teeth nearby. The voiceover says: “Safe for the whole family when used as directed.”
  • A print ad headline: “Kills 99.9% of mould instantly.” The fine print cites “in-house testing on typical bathroom mould”.
  • A comparative shelf-talker card for supermarkets: “Why pay more? Unlike Brand X, MouldAway Pro has no harsh chemicals.” (MouldAway Pro contains sodium hypochlorite; Brand X contains hydrogen peroxide.)
  • A “community health check” pop-up booth outside supermarkets where staff invite shoppers to complete a “2-minute home air-quality survey” on a tablet. At the end, shoppers are offered a free sample of MouldAway Pro and asked to provide an email and mobile number to receive “personalised cleaning recommendations”.

A competitor, Brand X, has complained to the supermarket chain that CleanEarth’s comparative claims are misleading and that the pop-up booth is “a disguised sales tactic that exploits health concerns”. The supermarket chain is considering refusing to stock MouldAway Pro unless CleanEarth changes its marketing approach.

Question 2d

8 marks

Evaluate whether the comparative shelf-talker demonstrates fair competition. In your answer, consider the phrase “no harsh chemicals” and the information given about each product’s ingredients, and recommend one ethically stronger comparative claim that CleanEarth could use instead.

Your Answer

0 words

About This Business Studies Question

This is a free HSC HSC Business Studies practice question worth 8 marks, testing your understanding of Ethical influences on marketing. It falls under influences on marketing in Module 2: Marketing. Submit your answer above to receive instant AI-powered marking and personalised feedback.

Subject
Business Studies – Higher School Certificate (NSW) HSC
Module 2
Marketing
Outcome 2
influences on marketing
Content Point
Ethical influences on marketing

Content Point Detail

ethical – truth, accuracy and good taste in advertising, products that may damage health, engaging in fair competition, sugging

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