Business Studies Q2c – Developing marketing strategies | HSC HSC Practice – StudyPulse
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Business Studies HSC HSC Practice Question 2c – Developing marketing strategies

Q2c Business Studies Developing marketing strategies Module 2 - Outcome 3

GridHome is a business that sells and installs residential battery systems that store electricity generated from rooftop solar panels. Customers can monitor battery performance using a mobile app.

GridHome’s current offer is a “Battery + Install” package sold through its website and a small network of independent solar retailers. The business has grown steadily, but a new competitor has entered the market with heavy advertising and a lower advertised “from” price.

GridHome’s management team is reviewing the strategic role of marketing in the next 18 months. They have identified three issues:

  • Many customers do not understand why two households with similar solar panels can have different savings outcomes.
  • Some leads expect the battery to provide full-home backup during long blackouts, but GridHome’s standard package only supports essential circuits unless customers pay for an upgrade.
  • Retail partners complain that GridHome’s promotions generate website enquiries that are “low quality” and take time to filter.

Internal information (last 6 months):

Item Data
Website enquiries 4,800
Enquiries that proceed to an on-site assessment 1,440
On-site assessments that convert to a sale 432
Average package selling price (incl. install) \$12,400
Average gross profit per installation \$2,850
Percentage of cancellations after deposit is paid 8%
Main cancellation reason “Expected full-home backup / different savings”

Two alternative marketing directions are being considered:

  • Direction 1: Increase lead volume by running a national “from \$8,999 installed” campaign and offering a limited-time discount for deposits paid within 7 days.
  • Direction 2: Reduce discounting and reposition the offer around “right-sized energy independence”, including clearer pre-purchase education (savings estimator, blackout capability checklist, and retailer co-branded information sessions).

GridHome’s overall business objectives include sustainable profit growth, reduced cancellations, and protecting long-term brand trust in a market where safety and reliability are important.

Question 2c

9 marks

Recommend whether GridHome should prioritise Direction 1 or Direction 2 over the next 18 months. Justify your recommendation by evaluating the strategic role of marketing in achieving GridHome’s objectives, including at least one risk and one mitigation strategy.

Your Answer

0 words

About This Business Studies Question

This is a free HSC HSC Business Studies practice question worth 9 marks, testing your understanding of Developing marketing strategies. It falls under marketing process in Module 2: Marketing. Submit your answer above to receive instant AI-powered marking and personalised feedback.

Subject
Business Studies – Higher School Certificate (NSW) HSC
Module 2
Marketing
Outcome 3
marketing process
Content Point
Developing marketing strategies

Module 2 Overview

The focus of this topic is the main elements involved in the development and implementation of successful marketing strategies.

Content Point Detail

developing marketing strategies

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