Business Studies Q1c – Developing marketing strategies | HSC HSC Practice – StudyPulse
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Business Studies HSC HSC Practice Question 1c – Developing marketing strategies

Q1c Business Studies Developing marketing strategies Module 2 - Outcome 3

Pulse+ is a mid-sized business that sells a subscription-based health coaching app and a companion wearable band. The business has grown quickly through social media advertising, but cancellations have increased over the last six months.

Pulse+ is considering a strategic change to its marketing approach. Currently, the marketing team focuses on short-term sales promotions (e.g., “first month free” and discount codes via influencers). Customer feedback suggests some users expected the wearable band to provide medical-grade monitoring, while the product is designed for general fitness tracking and habit-building.

Pulse+ has two proposed marketing directions for the next 12 months:

  • Option A: Acquisition-first — increase paid advertising spend and influencer partnerships to maximise new sign-ups.
  • Option B: Retention-and-brand — reduce discounting, clarify the product’s purpose and limitations in promotions, and invest in onboarding content, customer community features, and partnerships with gyms.

Internal data:

Metric (last quarter) Value
New subscribers 18,000
Average monthly subscription price \$18
Average monthly churn rate 9%
Customer support tickets mentioning “not what I expected” 22% of all tickets
Wearable band one-off price \$79

Pulse+ operates in a competitive market with many similar apps. Management is concerned about long-term profitability and brand reputation, not just short-term sales volume.

Question 1c

6 marks

Recommend whether Pulse+ should choose Option A or Option B as its primary marketing direction for the next 12 months. Justify your recommendation by linking the role of marketing to two business objectives (e.g., profitability, growth, brand reputation).

Your Answer

0 words

About This Business Studies Question

This is a free HSC HSC Business Studies practice question worth 6 marks, testing your understanding of Developing marketing strategies. It falls under marketing process in Module 2: Marketing. Submit your answer above to receive instant AI-powered marking and personalised feedback.

Subject
Business Studies – Higher School Certificate (NSW) HSC
Module 2
Marketing
Outcome 3
marketing process
Content Point
Developing marketing strategies

Module 2 Overview

The focus of this topic is the main elements involved in the development and implementation of successful marketing strategies.

Content Point Detail

developing marketing strategies

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