KoruTrail is a New Zealand business that sells premium hiking hydration packs. It has grown quickly through its own website and an online marketplace. Customers can choose standard shipping or express shipping at checkout.
KoruTrail’s current supply chain works as follows:
KoruTrail is considering a new operations strategy for the next 12 months:
Management has collected the following information.
| Item | Current approach | Proposed approach |
|---|---|---|
| Average delivery time to NZ customers | 2–4 days | 1–3 days |
| Average delivery time to Australian customers | 6–10 days | 2–4 days |
| Monthly warehouse fixed costs (KoruTrail) | \$18,000 | \$6,000 (smaller storage only) |
| 3PL fulfilment fee | N/A | \$4.20 per order |
| Average monthly orders | 8,500 | 9,200 (forecast) |
| Stockout rate (orders delayed due to no stock available) | 6% | 3% (forecast) |
| Supplier lead time for valve component | 28 days (Mexico) | 18 days (Thailand) |
| Supplier reliability (on-time deliveries) for valve component | 86% | 92% |
KoruTrail’s brand promise is “fast delivery with reliable performance on the trail.” The operations manager is concerned that using a 3PL and holding stock in two countries could make the supply chain harder to control, especially during peak demand periods.
Evaluate the operations risks introduced by moving to two warehouses and changing the valve supplier. Recommend one operational control or strategy to manage each risk you identify.
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supply chain management – logistics, e-commerce, global sourcing
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